SAG-AFTRA: We're Still Far from AI Protections in Gaming Talks

The ongoing negotiations between SAG-AFTRA and the video game industry bargaining group continue to cause tension in the gaming industry. While progress has been noted in specific areas, both parties remain "frustratingly far apart" on significant issues regarding AI protections for video game actors. The union is advocating for better safeguards against the misuse of digital replicas, which includes definitions of "digital replica," coverage of movement performers, and guidelines on AI-generated performances. The bargaining group has countered with terms that the union criticizes as insufficient. This situation has already impacted games like Destiny 2 and World of Warcraft, where players have noticed unvoiced NPCs. The strike has lasted eight months, resulting in various complications for ongoing and upcoming projects.

The SAG-AFTRA video game strike is currently in its eighth month, with significant disagreements persisting regarding AI protections and other essential terms. Progress has been made in some areas, but the union expresses concern about employers’ attempts to convey that a deal is near when it is not.

The SAG-AFTRA (Screen Actors Guild-American Federation of Television and Radio Artists) strike has drawn attention to the issues surrounding the use of AI in the video game industry. With voice actors advocating for protections against the unauthorized use of their performances, this strike reflects wider concerns about the implications of AI in entertainment. The potential for AI to replace human performers poses a challenge that transcends video games, impacting film, television, and other creative sectors. As the industry evolves, the outcome of this strike may set significant precedents for digital rights and actor protections moving forward.