Sega Confirms Exciting New Store Opening in Tokyo
Jun 21, 2025 5:15 PMSega is set to launch the highly anticipated Sega Store Tokyo in Shibuya's Parco department complex, alongside competitors like the Capcom store and Pokémon Center. While specific details about the store's offerings remain scarce, Sega aims to better showcase its brand beyond just Sonic. Justin Scarpone, Sega's transmedia boss, emphasizes the need to deliver new and exciting experiences to fans while enhancing the visibility of the Sega brand overall. A second store is also expected to open in Shanghai, although no plans for European or American expansions have been announced yet.
What can we expect from the Sega Store Tokyo?While specific offerings haven't been detailed, the Sega Store Tokyo is expected to feature unique merchandise and experiences centered around the broader Sega brand, not limited to just Sonic. The intent is to create a vibrant space for fans to engage with various Sega franchises.
Sega has been a pivotal figure in the gaming industry since its inception in the 1960s, known primarily for its iconic character Sonic the Hedgehog. The company has continued to evolve, moving beyond just console production to focus on brand engagement and fan experiences. With stores like the Sega Store Tokyo, the company aims to strengthen its presence in the gaming merchandise market and connect more closely with its extensive fanbase.
Alex Riverton
Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.
Follow us
Fans
Fans
Fans
Stimpy commented on: 2025-06-21 17:34:09
Nice to see Sega stepping up their merch game—hopefully this means more than just Sonic plushies and some love for classics like Phantasy Star or Crazy Taxi. A Tokyo flagship store could really capture that arcade-era Sega magic if they lean into nostalgia. (Offers a casual yet knowledgeable take by blending franchise hopes with a nod to Sega's arcade roots.)
Rolling R!ck commented on: 2025-06-21 17:22:09
Finally, Sega's giving their other franchises some love—hopefully we'll see some deep-cut merch for gems like Jet Set Radio or Yakuza. A physical store could be the perfect way to reintroduce fans to Sega's underrated catalog beyond the blue blur. (Keeps it fresh by focusing on lesser-known franchises while staying casual and insightful.)
