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Shocking Xbox Game Pass Price Increase: 'Inevitable', Experts Say

Jul 15, 2024 1:00 PM

Xbox is set to raise prices for its Xbox Game Pass Ultimate tier from $16.99 to $19.99 per month in the US, with similar increases globally. Additionally, Xbox is introducing a new "Standard" tier at the original Ultimate price point but with less content and no day one game access. The company is also closing subscriptions to its Console-only tier, suggesting it may be phased out soon. According to analysts, these changes are driven by increasing game production costs, inflation, and a plateau in subscription numbers. Despite the frustration among fans, experts believe these adjustments were inevitable to maintain revenue growth and support the inclusion of high-profile games like Call of Duty on Game Pass Ultimate. Looking forward, analysts predict Xbox may introduce more tiers and even consider an ad-supported version of Game Pass to sustain growth and consumer spending in the gaming subscription market.

Why is Xbox raising the price of Xbox Game Pass again?

Xbox is raising the price of Xbox Game Pass to cover the increasing costs of game development and licensing, as well as to sustain growth amid a flat subscription market. This move also aims to support the inclusion of major titles like Call of Duty on the platform.

Extra Background Information: The inclusion of Call of Duty in Xbox Game Pass is significant, as the franchise has been a massive hit since its debut in 2003. Known for its intense multiplayer modes and compelling single-player campaigns, Call of Duty has sold over 400 million copies globally. The series has also been a major player in the competitive gaming and esports scenes, further enhancing its value for subscription services like Game Pass.



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Casey Loh

Casey Loh is a tech-savvy writer who specializes in the intersection of gaming and technology. With a background in computer science, Casey brings a technical lens to her reviews, breaking down the nuts and bolts of game engines, graphics, and AI innovation.

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