Slowpoke, known for its lazy demeanor, has taken on an unexpected role promoting Kagawa prefecture, Japan's smallest region. In collaboration with The Pokémon Company, Kagawa aims to revitalize its traditional craft of lacquerware through a collection of Slowpoke-themed pieces designed by local trade students. This exhibition, showcasing their work, runs in Tokyo until February 17 and highlights a continuous effort since 2015 to use Slowpoke as a regional mascot. The area is famous for its unique wheat noodles, Sanuki Udon, and the association with Slowpoke stems from multiple connections, including its sweet sap and the prefecture’s low rainfall.

Kagawa lacquerware, a form of traditional craftsmanship, uses layers of sap to create durable and colorful finishes. The initiative involving Slowpoke is part of the Local Acts project, which aligns Pokémon with various Japanese regions to promote their culture and charm. The recent pieces from Takamatsu Technical High School's Creative 7 group include lacquered Pokéballs and Snoozing Slowpokes, designed to attract interest in this fading art form. This project not only aims to boost local tourism but also ensures that Kagawa lacquerware is appreciated and preserved for future generations.

How is Slowpoke helping to promote Kagawa's traditional lacquerware?

Slowpoke is promoting Kagawa's traditional lacquerware by serving as a mascot for the local prefecture, leading to the creation of themed merchandise by trade students. This initiative aims to raise awareness and revitalize interest in the craft, ultimately attracting more visitors and ensuring the preservation of this traditional art form.

Slowpoke, introduced in the original Pokémon games in 1996, has evolved into one of the franchise's iconic characters. Known as Yadon in Japan, its likeness fits well with Kagawa's local culture due to phonetic similarities with udon, along with its gentle, easygoing personality. The collaboration not only fosters local pride but enhances the ties between pop culture and traditional craftsmanship, demonstrating how modern media can play a pivotal role in cultural revival.