Sony Sneaks Price Hike on PlayStation 5 DualSense Controller

Sony has increased the price of the PlayStation 5 DualSense controllers globally by $5, raising the standard price to $74.99. Retailers such as Target, Best Buy, and Amazon have implemented the price hike as of September 9, 2024. This comes shortly after an increase in the price of the PS5 console in Japan, alongside speculation regarding an impending PS5 Pro announcement. Tomorrow, a technical presentation by Mark Cerny will take place, which may provide more details on the anticipated console upgrade.

The price of the DualSense controller has increased due to adjustments made by Sony across various retailers worldwide, which likely reflects rising production costs or market positioning strategies, but no official explanation has been provided by the company.

The PlayStation 5, released in November 2020, marked Sony's entry into the next generation of gaming consoles. Known for its powerful performance and fast loading times, it has garnered a large fanbase, making it essential for Sony to strategically manage its hardware offerings, including controllers, to maintain competitiveness in the gaming market. The anticipated PS5 Pro is expected to build upon the successes of the current model with enhanced features and capabilities appealing to serious gamers.