The CEO of Take-Two Interactive, Strauss Zelnick, dismissed the idea that generative AI, like Google's Project Genie, could create video game hits such as GTA 6, labeling it a "laughable notion." He believes that while AI tools may assist in asset creation, they cannot replace the essential human creativity and engagement required to develop a fully interactive game world. Zelnick expressed surprise at market reactions to AI technologies, which he perceives as unwarranted fear regarding their impact on the gaming industry. He emphasized that the creation of hits in entertainment remains a complex task despite advancements in AI.

Can AI really help in creating video games?

While AI can assist in generating assets and certain interactive elements, it cannot independently create a fully engaging and successful video game. Human creativity, storytelling, and complex interactions are vital components that AI cannot replicate, making it unlikely for AI to produce blockbuster hits on its own.

Grand Theft Auto 6 is highly anticipated and set to be released on November 19, 2026. The game is expected to showcase Rockstar's typical signature style along with advancements in technology. The marketing campaign for GTA 6 will begin in the summer, and discussions around its pricing continue to spark interest among fans. Additionally, Zelnick recently revealed that GTA 6 would not be a digital-only release, dispelling rumors surrounding its launch format.