Randy Pitchford, chief of Gearbox, recently stirred controversy by stating that true fans of the upcoming looter shooter Borderlands 4 will find a way to pay $80 for the game, a comment that generated significant backlash. In response to concerns about market pricing, Take-Two CEO Strauss Zelnick confirmed that Borderlands 4 will be priced at $70, aiming to ensure that players feel they are receiving great value. Zelnick acknowledged Pitchford's ability to provoke discussion, emphasizing his passion and talent as a game maker, while also highlighting their commitment to delivering quality games at reasonable prices.

What is the price of Borderlands 4?

Borderlands 4 is confirmed to be priced at $70 by 2K Games.

Borderlands is a popular franchise known for its distinctive cel-shaded art style and immersive looter shooter gameplay. The series has garnered a loyal fanbase since its debut in 2009, with each installment featuring a mix of humor, action, and thrilling multiplayer experiences. As anticipation builds for Borderlands 4, discussions around pricing and value continue to play a significant role in the game's marketing and overall reception. Fans eagerly await more details as the release approaches, hoping for another memorable adventure in the chaotic worlds of Pandora and beyond.