Netflix's co-CEO Ted Sarandos has announced a commitment to a 45-day theatrical release window for Warner Bros. films once the company's $82.7 billion acquisition is finalized. This move counters industry fears that Netflix's involvement would threaten traditional cinema, as Sarandos argues that the current theatrical business is healthy and profitable. He emphasizes Netflix's intent to run the theatrical distribution much like it is now, showcasing a competitive spirit aimed at winning box office weekends. Despite previous claims that theatrical cinema was "outmoded," Sarandos clarifies that he sees value in going to the theaters, especially for urban audiences. The future of cinema seems precarious, with industry leaders voicing concerns about attendance and profitability, but Sarandos insists on Netflix's role in fostering a love for film.

Will Netflix's acquisition of Warner Bros. kill traditional theaters?

No, Sarandos believes their commitment to a 45-day theatrical window will support the existing cinema framework rather than dismantle it. The acquisition aims to enhance the theatrical experience, not erase it, according to his statements.

Warner Bros. holds a legacy of powerful franchises including DC Comics films and acclaimed animates, with much-anticipated releases such as James Gunn's DC Universe projects and upcoming titles like The Lord of the Rings: The Hunt for Gollum. The shifting landscape of movie distribution and theatrical releases will significantly influence how these properties reach audiences, particularly amid growing interest in AI-generated content within the industry.