Nexon's upcoming game, The First Descendant, is facing backlash due to the use of AI-generated advertisements that have raised concerns among the gaming community. These ads, discovered on platforms like TikTok, include potential clones of real content creators, leading to accusations that they misrepresent both the game and those who create related content. Players expressed feelings that these ads could portray the game as a scam, with reports of Nexon deleting critical comments related to the promotions. The controversy highlights the growing unease surrounding the use of generative AI in marketing and the importance of authenticity in promotional content.

What are the concerns surrounding AI ads for The First Descendant?

Concerns include the portrayal of ads that mimic real content creators without their consent, leading players to view the game as potentially fake or a scam. Additionally, players are unhappy with Nexon's apparent censorship of critical feedback regarding these ads.

The First Descendant is a new action role-playing game from Nexon that focuses on cooperative gameplay and dynamic combat. As Nexon continues to build its reputation in the gaming sector, the reliance on AI technology for promotions raises questions about player trust and the authenticity of marketing strategies in a highly competitive market.