Ubisoft is facing scrutiny in a lawsuit from players of The Crew game, who allege that the company's actions violate consumer protection laws in California. The players are upset about the game's shutdown, which Ubisoft claims was necessary due to licensing and server issues. In their legal response, Ubisoft argues that consumers were aware they were purchasing a limited license and not full ownership of the game. They referred to the tagline "Never Drive Alone" as mere marketing fluff, not legally binding. The tension highlights ongoing debates over game ownership versus licensing rights, especially with the rise of digital platforms. Players have amended their complaint, bringing new allegations related to in-game currency and access promises.
What does Ubisoft mean by 'inactionable puffery'?Ubisoft uses the term 'inactionable puffery' to describe the marketing language that suggests consumers have more ownership rights than they do. They argue that statements such as "Never Drive Alone" are simply promotional and do not imply a legal commitment to ongoing game access.
The Crew, launched in 2014, is an open-world racing video game that emphasizes multiplayer features. It allows players to explore expansive environments and engage in various driving challenges. However, the game's reliance on online servers has sparked ongoing discussions about digital ownership and the implications of game licensing in the modern gaming landscape.
Casey Loh
Casey Loh is a tech-savvy writer who specializes in the intersection of gaming and technology. With a background in computer science, Casey brings a technical lens to her reviews, breaking down the nuts and bolts of game engines, graphics, and AI innovation.
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Comments
Ubisoft’s puffery defense is such a corporate cop-out—imagine hyping a game’s social features for years, then calling it meaningless when it’s convenient. This whole mess just proves digital ownership is often a glorified rental, and players are rightfully fed up.
This lawsuit really highlights the growing disconnect between how players view game ownership and how publishers define it—Ubisoft’s puffery defense feels like a slap in the face to long-term fans. It’s wild how often marketing promises clash with the fine print, leaving gamers holding the bag when servers shut down.