Gamers were surprised by unexpected Black Friday ads for Ubisoft's sales popping up in older Assassin's Creed titles due to an alleged 'technical error'. The in-game advertisements, promoting a 20% discount on the recently released Assassin's Creed Mirage, were not intended, according to a Ubisoft spokesperson. These ads interrupted gameplay with options to close or "buy now," leading players to the respective console's store.

Assassin's Creed Mirage, which dropped on October 5, represents a shift back towards the franchise's original stealth-based gameplay, moving away from the expansive RPG elements seen in recent entries. This title offers a more compact experience, with an estimated 20 to 30 hours of gameplay to complete the game. It has been well-received, with the game earning positive reviews for its focus on the series' roots.

The issue of the ads has reportedly been addressed following player reports of the intrusive promotions. Assassin's Creed Mirage is part of a long-standing franchise celebrated for its historical settings and stealth action gameplay.