Valve has announced changes to how demos work on Steam with 'The Great Steam Demo Update' of 2024. These updates now allow players to add demos to their libraries without immediate installation, making it easier for developers to test demos. Additionally, demos can now have separate store pages, where users can post reviews just like any other Steam game. This means demos can be subjected to review bombing, potentially affecting their visibility. Overall, demos will now appear more broadly on the Steam store, including in charts and other prominent locations.

How will negative reviews impact a demo’s visibility on Steam?

Negative reviews on a demo can make it less appealing to potential players and may result in it being filtered out of some views if the review score is too low. Conversely, positive reviews can boost interest.

Steam, the largest PC video game platform, has been crucial for developers and publishers. Any changes, like those from the demo update, could significantly impact the market reach and success of various games, making demos a more strategic marketing tool.