Recent data reveals a significant decline in video game spending during November, traditionally a peak retail month. Xbox Series console sales dropped 70% compared to last year, marking the lowest November sales since 1995. In contrast, PlayStation and Nintendo also faced declines, with the PS5 down 40% and combined Switch sales down 10%. The Xbox's challenges are compounded by its aging hardware without a new refresh and escalating prices due to tariffs and increased costs. The average price of Xbox units has risen over 30% in the past year, making it less appealing to consumers amid broader economic struggles. These factors have led to reduced consumer interest in Xbox consoles during a tough economic period for many.

Why are Xbox Series console sales declining so significantly?

Xbox Series console sales are declining due to multiple factors including a lack of new hardware refreshes, significant price increases, and broader economic issues impacting consumer spending. With rising costs and fewer exclusive game titles, consumers are opting for alternatives or delaying purchases altogether.

The Xbox Series is part of Microsoft's latest console generation, launched in November 2020. It introduced two main variants: the Xbox Series X, known for its high-performance capabilities, and the more budget-friendly Xbox Series S. As the gaming landscape evolves, Microsoft appears to pivot towards a multi-platform strategy, focusing on software rather than hardware exclusives, which has implications for future console sales performance. This shift reflects a broader trend in the industry where cross-platform availability becomes increasingly important for maintaining a player base.