A recent report reveals that Xbox Wrapped, the annual recap of gaming habits, may not be happening in 2025 due to budget constraints. According to insider Jez Corden, the focus will shift towards celebrating key anniversaries for Xbox and its subsidiary brands, including Xbox’s 25th and Halo’s anniversary. Although Sony and Steam have rolled out their wrap-ups for 2025, Microsoft is reallocating marketing resources to commemorate these milestones. This change comes amid various challenges for Xbox, including layoffs and game cancellations, but there are upcoming plans for a Dev Direct stream in January featuring updates on popular franchises.
Why is Xbox Wrapped not happening this year?Xbox Wrapped is reportedly not happening this year due to marketing budget constraints as the company reallocates funds to celebrate major anniversaries for Xbox and its subsidiary properties, including Halo and Bethesda.
Xbox launched on November 15, 2001, marking a significant milestone in the gaming industry. Over the years, it has introduced iconic franchises like Halo and Gears of War, building a passionate fanbase. The current challenges faced by Xbox reflect a tumultuous time for the gaming division, but upcoming content announcements may revitalize interest among gamers.
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Comments
It's a shame to lose the personal gaming recap, but shifting focus to those big anniversaries makes sense for the brand's legacy. Fingers crossed the upcoming announcements bring some much-needed positive energy back to the community.
Bummer about Xbox Wrapped, but honestly, celebrating Halo's anniversary feels like a solid trade-off. Here's hoping the Dev Direct brings some hype to balance out the rough year.