YouTube is set to enforce a new policy requiring content creators to inform viewers if their videos contain artificial intelligence-generated content. This announcement anticipates changes in the platform's regulation, mandating the disclosure of AI-created or manipulated media that closely resembles reality. The new guidelines, aiming to combat misinformation and deepfakes, will include the addition of labels in video descriptions that highlight the presence of "altered or synthetic content," particularly in videos discussing sensitive topics.

Failure by creators to comply with these labeling requirements could result in penalties such as exclusion from the YouTube Partner Program, content removal, or other unnamed consequences. This policy update is in response to the rising popularity of AI tools in content creation, which has sparked ethical debates in the music industry due to the ability to duplicate artists' voices. Moreover, YouTube is introducing a process for users and music industry partners to request removal of content that breaches these guidelines.

The announcement reflects YouTube's commitment to transparency and its efforts to address the challenges posed by the rapidly growing use of AI in content creation and its implications for viewer trust and content authenticity.