Avengers: Doomsday director on managing spoilers

With the release of Avengers: Doomsday drawing closer, co-director Joe Russo has spoken about the phenomenon of spoilers in the film industry. Russo, who forms the popular Russo Brothers alongside his brother Anthony, acknowledges that spoilers are inevitable. In an interview with Metro UK, Russo said that "you can't control everything," which has implications for how fans handle expectations around new films.

The impact of spoilers on fans

Fans of the Marvel Cinematic Universe (MCU) are often worried that major reveals will be ruined before they get to see the movie. Russo stressed that this fear should not get in the way of the excitement that comes with a new film. "On the one hand, audiences want to be surprised, and that creates an exciting cinema experience," he explained. "On the other hand, it can become a bit over-controlled, making people feel nervous about engaging with content." This dynamic is especially relevant in light of the reactions fans had at the premieres of earlier MCU films, such as Avengers: Endgame in 2019 and Spider-Man: No Way Home in 2021. Moviegoers' reactions to big reveals have often become viral moments in recent years, fueling discussion on social media.

Criticism of spoiler control

In the past, the Russo Brothers have often asked fans to keep spoilers for their films under wraps. Ahead of the release of Avengers: Infinity War in 2018, they posted a statement asking people not to reveal major plot points, accompanied by the hashtag #ThanosDemandsYourSilence. That message was later updated for Avengers: Endgame in April 2019 with the hashtag #DontSpoilTheEndgame. Russo now appears to be taking a different approach, however. "We design these films to unfold in a certain way, and we want audiences to experience those moments as intended," Russo added.

Predictions for the future

Russo's comments suggest that the creative team has more confidence in the story itself than in worrying about how audiences will react at launch. Avengers: Doomsday is scheduled to premiere on 18 December 2026, and fans are eager to see what surprises the film has in store. Despite spoiler concerns, the hype around new MCU projects continues to grow, with Avengers: Secret Wars also set for 17 December 2027.

With the MCU now spanning nearly 20 years, the Russo Brothers continue to play a central role in the franchise, shaping how films are presented and experienced under intense scrutiny. Fans are eagerly awaiting new reveals and the reactions that come with them, but the spoiler debate is likely to continue in the lead-up to the next films.