Build A Rocket Boy: employees demand answers over surveillance and working conditions

The developer of MindsEye, Build A Rocket Boy (BARB), is under pressure from employees who have taken legal action in response to the installation of surveillance software without their knowledge. A group of 40 staff members, represented by the IWGB Game Workers Union, has stepped forward to demand transparency and accountability over the data collected and the reasons for using the software, called Teramind.

Background to the situation

Build A Rocket Boy, founded by Leslie Benzies in 2016 and joined by co-CEO Mark Gerhard in 2024, has seen its reputation take a hit with the launch of MindsEye, a game that critics have described as one of the worst-reviewed titles of 2025. The poor reception has not only raised major concerns within the team, but also sparked allegations of poor working conditions, including long hours and mishandled layoffs.

The IWGB Game Workers Union raised the issue of the surveillance software after employees voiced concerns about privacy violations and management behavior. The software was removed from workers’ devices in March, but there is still significant uncertainty over what data was collected and how it was used.

Employees demand transparency

Employees have complained about the lack of communication and want Build A Rocket Boy to explain exactly what happened to the data collected. In a statement, the IWGB said BARB’s leadership has failed to meet demands for transparency and accountability. That has escalated the matter through ACAS and the Information Commissioner’s Office, where workers are formally raising their concerns.

The company’s culture of micromanagement and internal oversight has been described by some employees as among the most damaging in the games industry. That view was reinforced by comments from Chris Wilson, an animator at BARB, who pointed to management issues as a major factor undermining game production.

Consequences of the legal action

The legal action taken by employees also includes claims of unlawful blacklisting and failures in communication during dismissal procedures. If successful, the case could cost Build A Rocket Boy millions. While the studio has acknowledged some of the criticism by removing the surveillance software, questions remain about its responsibilities and obligations to its staff.

In response to negative feedback from employees and the market situation, management has also said a future game update will include references to these internal conflicts and alleged sabotage.

Future developments

Mark Gerhard recently suggested that legal action is being considered against entities believed to be responsible for the launch environment of MindsEye. That has further complicated the company’s situation, especially as it appears to be dealing not only with internal problems but also external opposition. The lack of a publisher after ending its partnership with IO Interactive has forced BARB to reassess its strategy and operations, with a possible focus on repairing its public image.

With pressure from the IWGB Game Workers Union and ongoing legal challenges, Build A Rocket Boy will need to change its modus operandi. Employees’ focus on their rights and the growing call for accountability could mark a turning point in how companies in the games sector treat their workers.