Bullet Heaven genre now officially approved on Steam

Intelligence Summary
- Read about Steam’s official approval of the Bullet Heaven genre and what the new tag means for indie games.
Bullet Heaven genre now officially approved on Steam
The Bullet Heaven genre, which has been popularized in recent years by hits like Vampire Survivors, now has an official label on the Steam game platform. The addition is part of a recent update aimed at improving game discoverability and accessibility on the popular PC storefront.
What is Bullet Heaven?
Bullet Heaven is defined as the opposite of Bullet Hell, where players can collect upgrades while automatically attacking enemies. The genre uses a different gameplay structure, focusing on survival and continuity against waves of enemies rather than being overwhelmed by a complex barrage of bullets and obstacles. This approach has made it increasingly popular among players who enjoy action-based and strategic gameplay.
Updates on Steam
The Steam update introduced a total of 17 new tags for games, while also removing 28 existing tags that often overlapped with other categories or were no longer considered relevant. The list of new tags also includes specific genres and themes such as Desktop Companion, Cleaning, Decorating, Wuxia, and Poker. Tags were also added for specific animals, including wolves and capybaras, catering to player interests.
Popular tags on Steam
One interesting detail from the update is that the Singleplayer tag is the most popular label on Steam, applied to around 98,000 games. Other popular tags include Indie, which is used for more than 82,000 games, followed by Action, Casual, and Adventure. This data can help players more easily find games that match their preferences.
Timeline
2026-05-19: Bullet Heaven genre officially approved on Steam.
Update introduces 17 new tags and removes 28 existing tags.
Bullet Heaven is defined as an action-based gameplay experience focused on upgrades.
With the introduction of the Bullet Heaven tag and other new labels, Steam aims to further improve its recommendation system for players. The update reflects the growing diversity and popularity of indie games, with titles like Megabonk, The Spell Brigade, and Deep Rock Galactic: Survivor now fitting into this new category.


