Disney+ and Hulu get another price hike: ad-free Disney+ to $21.49

The ad-free Disney+ tier would rise by $2.50, from $18.99 to $21.49 per month. Hulu without ads would also reportedly go up by $2.50, though the provided summary does not list the new standalone Hulu price.

The ad-free Disney+ and Hulu bundle would increase by $2 to $21.99 per month. Reuters said in a summary of Bloomberg’s report that Disney did not immediately respond to a request for comment.

What happened

IGN says Disney is preparing another price increase for Disney+, with Bloomberg as the source. The report mentions three subscriptions: Disney+ without ads, Hulu without ads, and the combined ad-free Disney+ and Hulu bundle. The available summaries place the move in the context of a series of earlier price changes Disney has made over the past few years.

For Disney+, the ad-free plan would rise from $18.99 to $21.49 per month. That is an increase of $2.50, or about 13 percent. The report also notes that the ad-free Disney+ tier cost $10.99 per month in 2023, showing how much this tier has climbed in a relatively short time.

Hulu without ads would also reportedly increase by $2.50. The provided sources do not explicitly state the new standalone Hulu price, but they do say the increase matches the ad-free Disney+ tier. The ad-free Disney+ and Hulu bundle would rise by $2 to $21.99 per month.

Reuters also reported that Disney did not immediately respond to a request for comment. That means the available sources are still describing reported price changes rather than a fully detailed official announcement. The context also says the new prices would take effect for new subscribers on Wednesday, September 23, 2026, while existing customers would see the new rates on their next monthly bill.

The report also highlights a difference between standalone plans and bundles. In the external context, the ad-free Disney+ and Hulu bundle is listed at $21.99, while a separate subscription to both services together is said to cost more. Newsmax also reported in the provided context that the standalone ad-supported Disney+ and Hulu plans would rise by 50 cents to $12.49, but that increase is separate from the ad-free tiers covered by IGN and Bloomberg.

Background

The available reporting points to another round of price adjustments for Disney+ and Hulu. The focus is on the ad-free versions and the combined bundle, since those are the plans explicitly tied to dollar amounts in the summary. The figures in the sources are specific to the U.S. subscriptions mentioned: Disney+ ad-free to $21.49, Hulu without ads up by $2.50, and the ad-free Disney+ and Hulu bundle to $21.99.

The price hike is not happening in isolation. Reuters summarized Bloomberg’s report by noting that Disney did not immediately respond, while Business Insider’s context says Bloomberg was first to report the change. Newsmax added that the ad-free Disney+ and Hulu bundle rises from $19.99 to $21.99, matching the other summaries and confirming a $2 increase for that bundle.

IGN also notes that the ad-free Disney+ tier cost $10.99 per month in 2023. That historical price is relevant because it shows how sharply the ad-free tier has climbed in just a few years. The same source refers to earlier price increases in October 2025, fitting into a longer pattern of Disney streaming subscription adjustments. The available sources do not provide a full regional breakdown, so it remains unclear whether the listed prices apply only in the United States or elsewhere as well.

The timing is also only partially detailed in the provided information. The sources mention Wednesday, September 23, 2026 as the start date for new subscribers and the next monthly bill for existing customers. That suggests Disney may roll out the change in phases, but not that every subscriber will see the same timing. The exact new standalone Hulu price is also not broken out in the summary, so the reporting is strongest on the increase itself rather than the full price list.