Embracer Group explores new possibilities for franchises like Saints Row and Deus Ex

Embracer Group has announced plans to establish a new organization, Fellowship Entertainment, which will focus on developing and distributing entertainment IPs including well-known franchises such as Saints Row, Deus Ex, and Red Faction. The move comes from a need to ensure clearer and more effective management of its intellectual properties (IP). This article looks at the company’s recent developments and the future prospects for some of its key franchises.

Formation of Fellowship Entertainment

In May 2026, Embracer Group said it was actively exploring external partnerships for its IPs. The creation of Fellowship Entertainment is intended as a separate entity that will focus entirely on exploiting Embracer’s entertainment IP. Lars Wingefors, Embracer’s founder and chairman, said the spin-off will help sharpen management focus and attract foreign investors.

Strategic direction and future plans

Embracer Group has announced that it wants to pursue a wider variety of releases each year, with the ambition of launching at least two new games per year starting in fiscal 2027/2028. The company has also said it will integrate new technologies and artificial intelligence into its product development processes. The search for external partners for popular franchises offers hope for fans who have been waiting a long time for new content.

Franchises under the microscope: Saints Row and Deus Ex

The latest entry in the Saints Row series was a reboot launched in 2022 and received a mixed response, with an IGN score of 6/10. Despite the reboot falling short of expectations, there is still demand for the franchise, especially now that Embracer Group is proactively looking for developers outside its existing studios. The future of the series looks hopeful again, although there has been some recent frustration, with a former designer suggesting the series was "dead."

For Deus Ex, which has gone a decade without a new title, there are also fresh signs of life. Earlier reports about a new installment seemed to have lost momentum, but Embracer’s recent partnership announcements have given fans renewed hope for a sequel.

With the formation of Fellowship Entertainment and its new strategic focus, Embracer Group hopes not only to revive its existing franchises, but also to launch new titles that can keep gamers engaged.

The future of Embracer and its IP is more exciting than ever, although it remains unclear which specific projects are in development or when they might be announced.