New opportunities for Deux Ex and other IPs after Embracer Group split

Embracer Group has announced that it will split itself into two legally separate publicly traded companies, which could create new opportunities for popular intellectual properties such as Deux Ex, Legacy Kain and Saints Row. The change, set to take place next year, is intended to help revive several dormant IPs under the Embracer umbrella.

Embracer Group and the split

The split of Embracer Group has now been officially confirmed and is expected to significantly simplify the company’s structure. That should not only improve operations, but also increase transparency. The company says it wants to focus on a more disciplined organization that provides a clear direction for the future.

Phil Rogers, CEO of Embracer Group, emphasized in an official statement that the split is necessary to build a strong and transparent group. He said: "Our direction is clear: building a more disciplined group with two distinct companies, each with a mandate and structure that supports transparency and execution. This is the right path forward to deliver long-term value for our fans, businesses, IPs, people and shareholders."

Fellowship Entertainment

One of the new organizations emerging from the split is Fellowship Entertainment. This company will retain control over many major IPs, including well-known franchises such as Lord of the Rings, The Hobbit and Tomb Raider. In addition, Fellowship Entertainment will also have an IP licensing division focused on creating external partnerships for these franchises.

Under the Fellowship Entertainment umbrella will also be several development studios, including Eidos Montreal, known for Deux Ex, and Warhorse Studios, the developer behind Kingdom Come: Deliverance. This opens up new possibilities for the campaign and revitalization of the Deux Ex series, which has been dormant in recent years since the release of Deux Ex: Mankind Divided in 2016.

The new Embracer

The second company to emerge from the split will keep the Embracer name. This business will focus on the more operations-oriented studios with a long history in the industry. Companies such as Aspyr and Limited Run Games will be part of this new structure. The focus of this branch will mainly be on preserving existing IPs, without the ambition to take on large-scale development projects.

This move can be seen as a response to current market conditions, where large development cycles are becoming increasingly risky and companies are looking for ways to operate efficiently and safely.