Free Telltale's The Walking Dead season 1 on Steam: claim your key!

In short

• On September 9, 2026, Steam users can claim a free key for the first season of Telltale's The Walking Dead.
• The giveaway starts at 12 PM ET and is available on a first-come, first-served basis.
• Users must sign up for the Lenovo Gaming Community to take part in the giveaway.

GAME-scanner analysis

The announcement of the giveaway for Telltale's The Walking Dead season 1 is a strategic move by both Steam and Telltale Games, especially given the franchise's lasting popularity. Originally released in 2012, the season is often praised as a masterpiece of interactive storytelling. Offering it for free, particularly after a delay from the original August 19, 2026 date, can be seen as an effort to strengthen the community and attract new players. The requirement to join the Lenovo Gaming Community may also point to a broader marketing strategy aimed at engaging gamers with Lenovo's other products and services.

What does this mean for players?

For players, this is a unique chance to experience one of the most acclaimed games in interactive storytelling history for free. Since this is a first-come, first-served promotion, players will need to act quickly to secure their chance. It could also drive more activity on Steam and within the Lenovo Gaming Community, which may lead to more events and giveaways as the early access development continues.