Grand Theft Auto 6: what we know so far

Grand Theft Auto 6, developed by Rockstar Games and published by Take-Two Interactive, is one of the most sought-after and anticipated video games in history. After a long 13-year wait since the release of Grand Theft Auto 5 in 2013, fans have finally been reassured by confirmation of a release on 19 November 2026. This article explores the expected features, pricing, marketing strategies, and more surrounding GTA 6.

Expected release and platforms

GTA 6 is expected to launch on both PlayStation 5 and Xbox Series X/S. The developers have delayed the launch several times, but the current release date appears to be set. Strauss Zelnick, CEO of Take-Two Interactive, did not hesitate to underline the importance of this release, especially given the expectations fans have. He noted that the huge anticipation makes him “afraid” of the launch, but he is also optimistic about what they have achieved.

No product placement

Unlike other popular game franchises such as NBA 2K, where real-world brands are often integrated, Zelnick promises that GTA 6 will not feature product placement or brand integrations. He stated that it is important to stay true to the game’s fictional world. All brands in GTA 6 will be fictional, ensuring the game’s integrity and creativity.