Housemarque's future: growth and innovation in the gaming industry

Intelligence Summary
- Housemarque aims for growth similar to FromSoftware, but how will the studio get there?
In brief
- Housemarque, the studio behind Returnal, is aiming for growth similar to FromSoftware's.
- Their latest title, Saros, has had a slow start in sales, but the studio believes in gradually building an audience.
- Housemarque's unique gameplay could help them build a loyal fanbase, but its commercial impact still lags behind other first-party titles.
GAME-scanner analysis
Housemarque, founded in 1995 by Ilari Kuittinen, has built a strong reputation for innovative gameplay experiences. With the release of Returnal, the studio took an important step toward mainstream recognition. However, their latest title, Saros, has not achieved the commercial success they expected, raising questions about their strategy. The comparison with FromSoftware is relevant; that studio took decades to build a loyal fanbase with titles such as Demon's Souls and the Dark Souls series. Housemarque now seems to want to follow a similar path, but the question is whether they have the time and resources to make it happen.
What does this mean for players?
For gamers, this means Housemarque is focused on creating a deeper connection with its audience. That could lead to more innovative and distinctive game experiences, especially as Saros continues to develop. Players should, however, be patient, as the impact of a new title may only fully emerge later on. This could also mean that updates and improvements to Saros will be crucial in building a loyal player base.
Timeline
1986: FromSoftware is founded, initially focused on business software.
1994: Release of King's Field, FromSoftware's first action RPG.
2009: Housemarque becomes known for titles such as Super Stardust HD.
2026: Saros launches worldwide on PlayStation 5.