Pokémon Company uses facial recognition to fight scalpers - impact on players

In short

• The Pokémon Company has introduced a facial recognition system in Japan to combat scalpers.
• The system prevents customers from entering a store more than once per day.
• The initiative is meant to create a safer shopping environment for Pokémon TCG fans.

GAME-scanner analysis

The Pokémon Company’s recent announcement about using facial recognition in Japan marks a significant step in the fight against scalping, a problem that threatens real fans’ access to Pokémon TCG products. Announced on July 24, 2026, the system is aimed at customers of elementary school age and older, and is intended to help preserve the integrity of the shopping experience. However, the rollout of this technology also raises questions about privacy and how effective it will be in practice. Uncertainty remains over how much the system will actually reduce scalping.

What does this mean for players?

For players, this measure could mean a fairer chance to buy Pokémon TCG products without scalpers clearing out stock. That may improve the overall collecting experience, especially for younger fans who are often hit hardest by scalpers. However, the effectiveness of the system and the implementation of the My Number card as an additional measure are still not fully clear, raising questions about the future of these initiatives.

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