RAM shortage and price hikes: what does this mean for gamers?

In short

• A lawsuit has been filed against RAM manufacturers Samsung, SK Hynix, and Micron over alleged price fixing, which could lead to major market changes.
• The rise of artificial intelligence (AI) has increased demand for RAM in data centers, adding to the ongoing shortages that have existed since early 2025.
• RAM chip prices have recently risen by tens of percent, with direct consequences for the cost of gaming hardware such as consoles and PCs.

GAME-scanner analysis

The lawsuit against Samsung, SK Hynix, and Micron, filed in the U.S. District Court for the Northern District of California on June 28, 2026, could significantly reshape the RAM market. The allegations of price fixing are serious and could result in fines or even changes to how these major players operate. The ongoing RAM shortage, which began in 2025, is largely driven by the explosive growth of AI technologies, creating unprecedented demand for RAM in data centers. This has pushed RAM chip prices higher, putting heavy pressure on gamers and consumers in general.

What does this mean for players?

For gamers, rising RAM prices mean the cost of new hardware such as game consoles and gaming PCs will likely keep climbing. It could also affect the availability of new products, as manufacturers adjust production capacity to meet demand. Apple has already announced that it will raise prices on several popular products because of the RAM shortage, which also affects gamers who rely on Apple devices. These price increases may force gamers to stick with their current hardware longer or look for cheaper alternatives.