Steam Next Fest 2026: generative AI and the future of gaming

In short

• Steam Next Fest 2026 features more than 8,700 games, including 1,704 with generative AI disclosures.
• Steam requires developers to be transparent about how they use generative AI in their games.
• The controversial role of generative AI in gaming raises questions about the future of game development.

GAME-scanner analysis

Steam Next Fest is a crucial event for the gaming community, especially for indie developers looking to showcase their work. This year is especially notable because the event includes a record 8,700 games, with 1,704 of them carrying a generative AI disclosure. That means developers are required to explain how and where they use generative AI in their development process. This requirement could increase transparency across the industry, but it also raises questions about the ethics and creative value of AI-generated content.

Sega, for example, has clarified how generative AI is being used in its new Crazy Taxi game, showing that even established names have to grapple with the technology. But the controversial nature of generative AI among players could slow its acceptance. That may affect sales and the development of games that rely heavily on AI.

What does this mean for players?

For players, it means they are now better informed about the technology behind their favorite games. The disclosure requirement could lead to greater awareness of AI’s role in the gaming experience. It may also influence purchasing decisions, especially for players concerned about the creativity and authenticity of AI-generated content.

Related GAME-scanner articles

• The impact of AI disclaimers on the game experience during Steam Next Fest 2026