Target x Pokémon 30th anniversary collection now available

Target has recently launched a large collection to celebrate Pokémon’s 30th anniversary. The collection, which became available online in early May 2026, includes more than 75 exclusive items inspired by the late 1990s and early 2000s. The collaboration with several brands, such as Lip Smacker and NatureWell, makes the lineup even more appealing for fans of all ages.

About the collection

The Target x Pokémon collection features a wide variety of items, ranging from clothing to accessories. Most products are designed around popular Pokémon such as Gengar, Eevee, Charizard and Jigglypuff. Prices are reasonable, starting at $11.99 for a lip balm and going up to $30.00 for a hoodie.

Offered products

• T-shirts: A range of graphic T-shirts featuring popular Pokémon is available for $25.00 each.
• Lip balm: An 8-piece Lip Smacker set costs $11.99.
• Hairbrush: A Jigglypuff detangling hairbrush costs $14.99.
• Funko POP!: A Charizard Funko POP! figure is available for $14.99.

The full collection is a mix of in-store and online exclusives, making it challenging to collect every item. While many clothing pieces are available in both adult and kids’ sizes, there are also special items such as sticker sets, water bottles and even Kanto-themed jackets that may only be found in stores.

Exclusive items

Alongside the clothing and accessories, the collection also includes unique items such as Pokémon Pop-Tarts, priced at $2.69. However, food products will be available locally and require a store visit.

Future collaborations

Pokémon’s 30th anniversary marks not only a retail milestone, but also the continuation of several collaborations. This year, fans have also had the chance to enjoy the first Pokémon LEGO sets, Puma sneakers and even Pokémon-themed Goldfish. The expanded merchandising reinforces Pokémon’s status as the highest-grossing media franchise of all time. Interest in these new and nostalgic products shows that Pokémon’s appeal continues to grow, even after three decades.

At a time when collaborations with different brands are becoming more common, The Pokémon Company remains committed to offering these experiences to a broad audience, both for adult fans and the new generation of trainers growing up with Pokémon.

It’s clear that the 30th anniversary is not just a celebration of the past, but also an opportunity for new fan bases to engage with this iconic franchise. The combination of strong products, nostalgia and current trends makes the Target x Pokémon collection an exciting option for collectors and fans.

For those interested in the collection, the best approach may be to visit local Target stores or check online for the availability of specific items. Collecting all the exclusive items can be a challenge, but the unique designs and retro influences make it well worth it.

Are you a Pokémon fan? This collection offers a great chance to bring a piece of history home.