Xbox CEO Asha Sharma apologizes for policy around PS5 logos and promises changes

In a recent statement, Asha Sharma, CEO of Xbox, acknowledged growing fan criticism of the company’s logo policy. The comments came after negative reactions to the way competitor logos such as PlayStation and Nintendo were handled during Xbox presentations.

Acknowledgment of criticism

On May 30, 2026, Sharma publicly apologized on social media. "I see the feedback about logos. It was a miss, and I take responsibility," Sharma said. With those words, she made it clear the company is aware of the dissatisfaction caused by the policy currently used during its shows.

Future adjustments

Sharma has संकेतaled that future Xbox shows may return to the policy of omitting third-party logos, such as those from PlayStation and Nintendo. That would mean a stronger focus on Xbox’s own exclusive titles and products, without distractions from competitors.

Discussions within the company

The CEO said company leadership is currently discussing how to adapt for future Xbox shows. However, the timing of those changes has not yet been clarified. It remains unclear whether the adjustments can be made quickly enough to affect the upcoming Xbox Games Showcase in June 2026.