Xbox unveils new logo with a return to classic green

Xbox has recently unveiled a refreshed logo that marks a high-profile return to the brand’s classic green color scheme. The new design, presented via social media, comes with the slogan "We are Xbox". The reveal is part of broader strategic changes within the company, now led by new CEO Asha Sharma.

New branding and logo design

The new Xbox logo, unveiled on April 24, 2026 and presented by Matt Booty, the new executive vice president and chief content officer, is a subtle but notable change from previous versions. The logo keeps the signature 'X' cut through a circle, but introduces a glossy, three-dimensional finish that resembles translucent glass. This design replaces the latest iterations, which mostly used a simple, muted palette of white, black, and a dull dark green.

The striking return to a vivid green recalls the very first Xbox logo from 2001, which also carried that vibrant look and sense of mystique. The decision to bring back this iconic green is a deliberate attempt to tap into nostalgia among long-time fans of the brand.

Strategic changes at Xbox

The announcement of the new logo comes at a crucial moment for Xbox, alongside the strategic changes being implemented under Asha Sharma. After Phil Spencer’s departure, Sharma has promised to focus on improving the user experience and expanding the player base. In her first guidelines, she spoke of three promises: "great games", the "return of Xbox", and the "future of play".

One of the first steps in this new direction was ending the controversial "This is an Xbox" marketing campaign, which further distanced the Xbox brand identity from its console legacy. The team under Sharma has also lowered the price model for Xbox Game Pass, although that came with the decision to stop offering Call of Duty as a launch title in the subscription.

Reaction from the Xbox community

The reaction to the new branding and logo has been largely positive, with many fans expressing their excitement on social media. Supportive responses have come not only from gamers, but also from other brands such as Mountain Dew and Razer, which highlighted Xbox’s green color scheme. This return to classic green is seen as a step forward in Xbox’s effort to strengthen its identity and rebuild its relationship with the community.

With the upcoming launch of Project Helix, the new-generation console, and the push to stabilize the foundations of the current generation, Xbox appears determined to strengthen its position in the gaming industry. Sharma and Booty’s message is clear: they are here to make Xbox the best place again for both developers and players.

Future plans

The recent leadership and branding changes at Xbox are only the beginning. The company is clearly operating in a competitive environment where it must fight for the attention of gamers and developers. The promise to create the best platform for building and growing new game experiences will be crucial in the months ahead.

The price cut for Xbox Game Pass and the new focus on multiplatform releases are steps toward broader accessibility for gamers. The coming period promises to be an exciting one for Xbox, as it embraces its past while focusing on an innovative future.