Young male gamers and their belief in conspiracy theories: what does this mean for the future?

Briefly summarized

Young male gamers in the UK are twice as likely to believe in conspiracy theories as the general population, which is worrying given their vulnerability. This group, known as the 'Sceptical Scrollers', makes up 10% of the British population and often has a low income. Their gaming habits raise questions about social isolation and mental health.

GAME-scanner analysis

A study by More in Common and the AKO Storytelling Institute at the University of Arts London, published on 26 June 2026, shows that young male gamers in the UK have a significant tendency to believe in conspiracy theories. The sample included 2,000 British men aged 18 to 24. The 'Sceptical Scrollers' are not only more likely to believe in conspiracy theories, they are also four times more confident in spotting misinformation. That can make them vulnerable to false information, despite their critical attitude. It is crucial that these gamers are aware of the information they consume, especially at a time when misinformation is widespread.

What does this mean for players?

For gamers, it is essential to think critically about the content they encounter. The gaming community can be a powerful platform for positive change, with players encouraged to integrate educational elements into games. This can help them navigate the complex world of information more effectively. Developers and platforms have the opportunity to support the mental health of these gamers by helping them find reliable information.