Disney and Epic Promise Metaverse Magic, but No Guns for Mickey
Intelligence Summary
- Disney and Epic Games are collaborating on an expansive metaverse tied to Fortnite, though they will refrain from depicting Mickey Mouse in violent scenarios, such as wie
Disney and Epic Games are collaborating on an expansive metaverse tied to Fortnite, though they will refrain from depicting Mickey Mouse in violent scenarios, such as wielding a gun. Epic Games has received a substantial investment of $1.5 billion from Disney for this project, but tangible results are still in development. During a recent interview, Epic's Saxs Persson explained the importance of brand guidelines, stating that not all characters can partake in violent actions due to their family-friendly nature. While Disney properties like the Incredibles allow for some context of weapon use, iconic characters like Mickey Mouse must adhere to stricter standards to maintain their image.
Will Mickey Mouse have a presence in Fortnite's metaverse?No, Mickey Mouse will not be included in Fortnite's metaverse in a capacity that would involve violence, like holding a gun, as brand guidelines restrict such representations.
This collaboration between Disney and Epic Games aims to create a "persistent universe" that appeals to Disney fans, ensuring that beloved characters remain aligned with their family-friendly image. Fortnite has already seen various characters from Disney properties, like Star Wars, but this new venture seeks to establish a unique, immersive experience while respecting the reputations of its featured IPs.