2024 SHOCKER: Square Enix vows bold AI leap
Jan 02, 2024 9:50 AMSquare Enix has signaled a strong interest in incorporating AI technologies into game development and marketing strategies, as mentioned in a New Year's letter from their president, Takashi Kiryu. The goal is to enhance productivity and sophistication in these areas. While the letter doesn't announce immediate use of AI in games, it suggests a trend that the company is eager to embrace.
However, this focus on AI is met with controversy, particularly concerning the quality of AI-generated content and the impact on video game voice actors, some of whom are considering strike action in the US. Previous trends such as NFTs haven't panned out for Square Enix, and some of their live service games have been closed post-launch. Despite these challenges, the company is eager to move forward with new technology in 2024 while also reflecting on the struggles and shifts of 2023.
What is Square Enix's approach towards AI and how will it affect their game development?Square Enix plans to aggressively apply AI to improve productivity in game development and marketing, but this venture's full implications are yet to be fully understood. It promises advancements but could also affect the role of human creativity and jobs in the industry.
Background: Square Enix, known for popular franchises such as Final Fantasy and Dragon Quest, has often been at the forefront of video game innovation. With AI becoming an increasingly important topic in tech industries, it's not surprising that the company wants to incorporate this new tool into its developmental processes, although this may require balancing technological advancements with creating content that aligns with player expectations and the complex dynamics of the video game community.
Alex Riverton
Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.
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Miss Peachy commented on: 2024-01-02 10:30:11
It seems Square Enix is diving headfirst into the AI pool, hoping for a tech-powered breaststroke to efficiency and innovation—color me intrigued but cautiously optimistic. I'm all for smoother game dev and marketing, but I hope they find the sweet spot where AI complements rather than compromises the uniquely human elements that make gaming narratives and characters so relatable and beloved.
Mr. Bison commented on: 2024-01-02 10:30:09
Square Enix stepping into the AI game could shake things up for better or for worse—it's like putting a new character into your party without knowing their skills yet. Players and developers alike are probably hitting the save button just in case we need to load an earlier checkpoint.
Stimpy commented on: 2024-01-02 10:20:09
Square Enix's dive into AI casts a typical mix of intrigue and skepticism, like chucking a high-tech potion into the game dev cauldron - could brew up some magic, or just blow up in their faces. As a gamer, I'm all for sharper games, but let's hope 'auto-play' doesn't mean 'auto-jobless' for the hardworking creatives in the biz.
N3rdo commented on: 2024-01-02 10:20:09
Square Enix jumping on the AI bandwagon could be a game-changer or a Pandora's box—slicker development and personalized marketing sound cool, but if they're not careful, they might sideline the very human talent that gives their games soul. Fingers crossed they balance the tech to keep the magic that's made their franchises legends.
