Activision has recently faced backlash for its use of AI-generated artwork in the announcement of Guitar Hero Mobile, the next installment in the iconic Guitar Hero series for smartphones. Many expressed their disappointment, stating that a franchise of this caliber deserved authentic artistic creation rather than "cheap AI slop." The AI-generated announcement artwork includes odd designs, featuring silhouettes with guitars surrounded by clunky amp illustrations. Just a week prior, Activision had acknowledged using AI tools for their Call of Duty franchise, further fueling the controversy. Player reactions range from excitement to disillusionment, with some declaring they won't support the game due to this AI reliance.

Why is Activision using AI in their game artwork?

Activision is incorporating AI to cut costs and improve efficiency in developing in-game assets and promotional materials. However, this has raised concerns about creativity and quality among fans who desire original artistry.

Guitar Hero is a beloved rhythm game franchise that revolutionized music games in the mid-2000s, enticing players to rock out with guitar-shaped controllers. Its influence on both gaming and music culture has been significant, and many fans are hopeful that Guitar Hero Mobile will capture the magic of its predecessors despite the recent criticisms over its artistic direction.