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Activision's Guitar Hero Ad: A Fake Game or Just AI Slop

Mar 04, 2025 1:16 PM

Activision has stirred up controversy with a recent social media post that advertises a new Guitar Hero game, which seems to have been generated by AI and is actually part of a market research initiative for non-existent titles. The poorly created images featured in the advertisement have led to the term "AI slop" being associated with it. This unusual marketing tactic also extends to mobile versions of Call of Duty and Crash Bandicoot titles, which are not currently in development but could be if there is enough player interest. Survey links provided in the ads reveal that they seek user feedback on gameplay expectations and factors that prompted engagement.

Will we ever see actual games from Activision's recent ads for Guitar Hero, Crash Bandicoot, or Call of Duty?

It remains uncertain if any of these games will move beyond the market research phase into actual development. Activision is currently gauging interest based on player feedback collected through these ads.n

Guitar Hero has a rich legacy in the rhythm game genre, originally captivating players with innovative gameplay and a unique guitar controller. Since its initial release, the series has influenced many other music games and remains a nostalgic favorite. Despite the long hiatus since its last major release, fans have been hopeful for a revival, making the company's current market research even more intriguing.



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Casey Loh

Casey Loh is a tech-savvy writer who specializes in the intersection of gaming and technology. With a background in computer science, Casey brings a technical lens to her reviews, breaking down the nuts and bolts of game engines, graphics, and AI innovation.

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