Epic Games slams Apple for blocking European game store launch
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Epic Games slams Apple for blocking European game store launch

Jul 05, 2024 5:29 PM

Epic Games has reported Apple to the European Commission due to Apple blocking the launch of Epic's game store in the EU. Apple's refusal is based on the similarity between Epic's "Install" and "In-app purchases" buttons and those of Apple's App Store. Epic argues that Apple's actions are arbitrary and violate the Digital Markets Act. Despite these roadblocks, Epic remains prepared to introduce Fortnite and its store on iOS in the EU soon. This conflict is a continuation of the long-standing dispute, highlighted by the major antitrust trial in 2021, where Epic contested Apple's 30% cut on in-app purchases. The Digital Markets Act is pivotal in this case, showing its impact on big tech companies.

What is the Digital Markets Act and how does it affect tech companies?

The Digital Markets Act (DMA) is legislation by the European Union aimed at ensuring fair competition and preventing large tech companies from abusing their market power. It requires companies like Apple, Google, and Meta to allow third-party app stores and ensure interoperability of services, among other regulations. This act directly impacts companies by dictating how they can operate within the EU, aiming to create a more competitive and fair digital market.

Fortnite, developed by Epic Games, is a highly popular battle royale game released in 2017. It gained significant traction due to its unique building mechanics and colorful graphics, attracting millions of players worldwide. The ongoing legal battles between Epic and Apple started with Epic's push against Apple's high fees on in-app purchases, leading to Epic's attempt to bypass these fees, which resulted in Fortnite being removed from the App Store. The case is monumental as it may set precedents for digital marketplaces and app stores globally, especially under new regulatory landscapes like the DMA.

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Alex Riverton

Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.

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