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Randy Pitchford Clarifies 'Real Fans' Tweet Controversy

May 22, 2025 10:27 AM

Randy Pitchford, the CEO of Gearbox, has sparked controversy with his comments regarding the potential $80 price tag for Borderlands 4. When a fan expressed concern over the price, Pitchford retorted that "if you’re a real fan, you’ll find a way to make it happen." This comment was met with significant backlash, with many gamers criticizing Pitchford for what they perceived as an insensitive attitude towards the rising costs of video games. Despite the criticism, Pitchford clarified that he did not intend to take fans for granted and emphasized the dedication of the development team, suggesting that Borderlands 4 will be worth the price, regardless of its final cost. The ongoing discussion around the game's pricing is expected to intensify as pre-order dates approach and official pricing is confirmed.

Will Borderlands 4 really cost $80?

While Randy Pitchford's comments have hinted at an $80 price point for Borderlands 4, the final price has not been officially confirmed. As pre-orders draw closer, more information will likely be revealed by the publisher, 2K Games.

Borderlands, a series renowned for its unique blend of looter-shooter gameplay and humor, continues to capture the interest of gamers worldwide. The franchise has a long-standing reputation for its quirky characters, including the notorious Handsome Jack, who has been a favorite among fans since his debut in Borderlands 2. With such high expectations for Borderlands 4, the pricing debate could significantly impact how the game is received upon release.



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Casey Loh

Casey Loh is a tech-savvy writer who specializes in the intersection of gaming and technology. With a background in computer science, Casey brings a technical lens to her reviews, breaking down the nuts and bolts of game engines, graphics, and AI innovation.

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