Randy Pitchford Excited for Borderlands 4's $70 Price and DLC

Randy Pitchford, CEO of Gearbox, expresses his excitement about the $70 price point for Borderlands 4, confirming extensive DLC planned for the game. The recent price announcement revealed the standard edition will be available for £59.99 on PC platforms, while it will retail for £69.99 on consoles. Pitchford previously faced backlash over his comments suggesting that "real fans" would cope with a higher price. He has since reassured fans with promises of free and paid DLC, emphasizing their commitment to both the main game and its post-launch support. Borderlands 4 is set to launch on September 12, 2025, introducing new gameplay features and four new Vault Hunters.

Players can look forward to a variety of content in Borderlands 4, which will include both free and paid DLC. Pitchford has indicated the team is dedicated to enhancing the game experience with new missions, characters, and features, suggesting a robust post-launch support plan to keep the community engaged.

Borderlands is a popular action role-playing shooter series known for its unique cel-shaded art style and humor. Developed by Gearbox Software and published by 2K Games, the franchise has garnered a loyal fanbase since its initial release in 2009. Each installment typically introduces new characters and mechanics, expanding the lore and gameplay possibilities that keep players returning for more chaotic adventures in Pandora and beyond.