XDefiant Dev: Little Marketing, But Support Will Continue

Ubisoft's free-to-play shooter XDefiant has been struggling since its May launch, with player numbers below expectations. Despite rumors that support might end after Season 4, executive producer Mark Rubin addressed these claims, stating that there are no plans to shut the game down post-Season 4. The studio has focused on improving the game's technical aspects and is preparing for a marketing push once it is in a better state. Rubin highlighted the lack of marketing as a reason for low player counts, aiming to attract and retain players with upcoming content and improvements.

Yes, XDefiant will continue to be supported beyond Season 4, with plans already in discussion for Year 2. The developers are currently focused on enhancing the game and addressing technical issues before ramping up marketing efforts to attract new players.

XDefiant is Ubisoft's attempt to enter the competitive live service shooter market, positioning itself as a rival to franchises like Call of Duty. The game emphasizes its class-based multiplayer format, allowing players to engage in fast-paced, tactical combat. However, it has faced challenges in a saturated market, where several high-profile titles have failed to gain traction. Ubisoft's recent struggles, including disappointing sales of prominent releases, have led to concerns about the company's future direction and its game offerings.