Super Mario statue and Crocs collection: impact on fans and sales

In short

• A new Super Mario statue based on Super Mario Bros. Wonder will be released in Q3 2027.
• Pre-orders for the statue are now available, with prices of $524.99 for the standard edition and $599.99 for the exclusive edition.
• The Super Mario x Crocs collection goes on sale on 15 July 2026.

GAME-scanner analysis

Nintendo continues to expand its iconic franchise with new merchandise, which not only strengthens the fanbase but could also influence sales figures. The collaboration with First 4 Figures on the new statue shows Nintendo’s commitment to high-quality collectibles. The statue’s prices are significant, which may point to a niche market for collectors. The Q3 2027 release timing could be strategic, given the expected impact of other major releases in the gaming industry, such as the Super Mario Bros. Wonder game itself.

The Crocs collaboration is an interesting move, further strengthening the crossover between gaming and fashion. It could appeal to a new demographic, especially younger fans looking for unique and trendy merchandise. The Crocs prices start at £49.99 for kids and £69.99 for adults, making them accessible to a broad audience.

What does this mean for players?

For Super Mario fans, this new merchandise offers a chance to show their love for the series. The statue is not just a collector’s item, but also a way to celebrate Mario’s evolution in gaming. The Crocs collection can also be a fun way for fans to combine their style with their favorite game, further increasing engagement with the franchise.