Pokemon Pop-Tarts are back after 25 years

Retailer Target has announced a collaboration with Pokemon that brings back Pokemon Pop-Tarts after a long absence. These new Pop-Tarts are available for the first time in 25 years, featuring a tasty frosted vanilla cupcake flavor.

Details about the new Pop-Tarts

The packaging features iconic Pokemon like Pikachu, Charmander, and Bulbasaur. Each Pop-Tart is topped with sprinkles that represent the colors of these popular Pokemon. This 12-pack of Pop-Tarts will be available for $4, a reasonable price for fans looking to satisfy their nostalgia.

Historical context

Kellogg's originally released Pokemon Pop-Tarts in the early 2000s as a promotion for the Pokemon 2000 movie. After that, there were only limited releases of Pokemon Pop-Tarts for other product promotions. The return of these treats highlights the enduring popularity of the Pokemon brand and the cultural impact it has had.

Launch and availability

The Pop-Tarts are scheduled to hit stores on May 2, 2026, while online sales will begin on May 3. This release is part of a larger Pokemon x Target collaboration offering more than 100 exclusive items to celebrate Pokemon's 30th anniversary.

In addition to the Pop-Tarts, the Pokemon x Target collaboration also includes a variety of clothing, toys, and other merchandise, giving fans of all ages new Pokemon products to enjoy. Since Pokemon merchandise is traditionally very popular, it is recommended to act quickly when buying these items, especially if certain products catch your eye.